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Brand Management Strategy

Posted on Nov 27, 2013 by in Masters | 0 comments

Emergence of Interdisciplinary Research

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The presentation on Brand Management Strategy tells about a course on brand development and management. The tools that are used by the instructors are journal papers, case studies and data sets. The methodology of teaching is through group discussions, class exercises and presentations. Participants are encouraged to participate in the discussions and interact with the instructors to explore new perspectives on branding and understand consumer psychology. Concepts related to brand equity and stature, response of consumers to brand value, factors that impact brand positioning, and evaluation criteria for brands are taught to participants. The course is comprehensive, practical and learning oriented.

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