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Emergence of Interdisciplinary Research

Brand Management Strategy

Nov 27, 2013 by

Download Now The presentation on Brand Management Strategy tells about a course on brand development and management. The tools that are used by the instructors are journal papers, case studies and data sets. The methodology of teaching is through group discussions, class exercises and presentations. Participants are encouraged to participate in the discussions and interact with the instructors to explore new perspectives on branding...

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Research Methods for Business Students

Aug 30, 2013 by

Download Now Research methods for Business students This is a University guide on research methods course for a Master’s course in United Kingdom. The guide talks about research approaches and resources that are used by management students. The theories on which management practices are based are explained lucidly through examples and figures. Plus, there is ample use of case studies with every chapter to...

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